Toursim in Malaysia:


This article looks into the development of tourism secor in Malaysia and sheds light on governmets comprhensive planning to promote Malaysia as a preffered destination internationally. The commitment of the government to the development of this sector and the improvement of the quality of tourism services and infrastructure are unlimited. Currently, tourism sector comes second after manufacturing in terms of contribution to GDP while the country is ranking among

“the top ten world tourist destinations.”

Such results indicate that government planning, which involves the interaction of all the influencing aspects and takes in consideration the broad international context, proves successful and rightly guided. This unique experience can serve as a model to follow by other developing countries especially those countries with similar multicultural settings and natural potential.

Tourism, or smokeless industry, is a multi-sectoral activity that requires inputs of an economic, social, cultural and environmental natures and generates employment directly and indirectly with the growth in other related industries. According to UNWTO (2013), for the first time in history, international tourist arrivals reached 1.035 billion in 2012 with 4% growth; that is an additional 39 million tourists. Malaysia is a multicultural and federal constitutional monarchy in Southeast Asia.


Geographically, the country is surrounded by Brunei, Indonesia, Singapore and Thailandand and made up of two regions ; peninsular Malaysia which lies between Singapore and Thailand, and East Malaysia across the South China Sea on Borneo island. Malaysia has a tropical climate which is generally warm along the year with temperature ranging from 21° to 32° Celsius. This natural endowment itself along with beaches and islands are some of the factors that attract tourists.

Malaysia’s greatest strength is its fascinating nature with year round sunshine, cultural diversity and friendly people.  Leisure, business-related events and shopping are often the most attracting activities for tourists. Entertainment; beach and  island tourism are increasingly becoming some of the major areas where tourists spend much time.

In Recent Years:

In recent years, Malaysia has become one of the most important tourist destinations in the world. Currently, the tourism sector is an important contributor to the economy and is identified as one of the major sources of foreign exchange earnings and catalyst to the economic growth. It contribute at least about 8 to 10 percent of the GDP (Sivalingam, 2007). Almost two million jobs were created by tourism sector and tourism-related industries in 2011 (MoT, 2013). Malaysia was ranked 9th tourism in terms of tourist arrivals in 2009 with 23.6 million and 10th in 2012 with over 25 million tourists. According to the Ministry of Tourism (MoT, 2013), Major tourist markets for Malaysia in 2012 were the neighboring ASEAN nations with Singapore on top (52%), Indonesia (9,52%), China with Hong Kong & Macau (6,23%) and Thailand and Brueni (5,05% and 5,03% respectively).

Malaysia was also ranked fourth most price competitive country in the world in terms of travel and tourism industry out of 133 countries surveyed (Wong, 2009).

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